Solomon, Consumer Behaviour Essay Example for Free

Solomon, Consumer Behaviour Essay When we say personality, actually everyone can understand what it is meant to be but actually it is hard to define a formal description of â€Å"Personality†. One answer can lie in the concept of personality, which refeers to a person’s unique psychological make up and how it concsistently influences the ay a person’s responds to his/her environment. From now on when we say â€Å"Personality†, we mean all of the distinctive, consistent and structured relations between an individual ‘s inner and outer environment. Personality is also be described as â€Å" the particular combination of emotional, attitudinal, and behavioral response patterns of an individual† Some psychologists may argue that the concept of personality may not be valid. Many studies find that people do not seem to exhibit stable personalities. Because people do not necessarily behave the same way in all situations, they argue that this is merely a convenient way to categorize people. It’s a bit hard to accept because we tend to see others in a limited range of situations and so they do appear to act consistently. Marketing strategies often include some aspect of personality. These dimensions are usually considered in conjunction with a person’s choice of leisure activities, political beliefs, aesthetic tastes, and other personal factors that help us to understand consumer lifestyle. Freudian Theories: Who is Sigmund Freud? Sigmund, born Sigismund Schlomo Freud (6 May 1856 – 23 September 1939), was an Austrian neurologist who founded the discipline of psychoanalysis. An early neurological researcher into cerebral palsy, aphasia and microscopic neuroanatomy, Freud later developed theories about the unconscious mind and the mechanism of repression, and established the field of verbal psychotherapy by creating psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient (or analysand) and a psychoanalyst. Psychoanalysis has in turn helped inspire the development of many other forms of psychotherapy, some diverging from Freuds original ideas and approach. Sigmund Freud proposed the idea that much of one’s adult personality stems from a fundamental conflict between a person’s desire to gratify his/her physical needs and the necessity to function as a responsible member of society. The id seeks out immediate gratification. The superego is the counterweight to the id. It is a person’s conscience. The ego is the system that mediates between the two. It tries to find ways to gratify the id that are acceptable to society. This is called the Pleasure Principle. Id† is selfish and illogical. It is the â€Å"Party Animal† of the mind. It’s about immidiate gratification. Id operates according to the pleasure principle which our basic desire to maximize pleasure and avoid pain guides our behaviour. Id directs a person’s physical energy toward pleasurable acts without regard for any consequences. â€Å"Superego† is the counterweight to the id. The superego is essentially the person’s consicience. The superego internalizes society’s rules and tries to prevent the id from seeking selfish gratification. Ego† mediates between the id and superego, it acts as a refree in the fight between temptation and virtue. The ego tries to balance these opposing forces according to the reality principle which means it finds way to gratify the id that the outside world will find acceptable. These conflicts occur on an unconcious level , so the person is not necessarily awere of the underlying reasons for his/her behaviour. Freud’s ideas highlights the potential importance of unconscious motives that guide our purchases. Consumer researchers have adapted some of Freud’s ideas. Consumers cannot necessarily tell us their true motivation when they choose products, even if we can devise a sensitive way to ask them directly. The Freudian perspective also raises the possibility that the ego relies on the symbolism in products to compromise between the demands of the id and the prohibitions of the superego. The person channels her unacceptable desire into acceptable outlets when she uses products that signify these underlying desires. This is the connection between product symbolism and motivation: The product stands for, or represents, a consumer’s true goal, which is socially unacceptable or unattainable. By acquiring the product, the person vicariously experiences the forbidden fruit. Phallic Symbols: are male-oriented symbolism that appeals to women. According to Freud’s idea the use of some objects that resemmble sex organs. For example: Cigars, trees, swords, buttons,trains and cars are look alike male sex organs. In addition to those mentioned, tunnels and button holes are symbolysed as female sex organs. Most Freudian applications in marketing relate to a product’s supposed sexual symbolism. For example owning a sports car for a man going through a mid-life crysis is a substitute for sexual gratification. Motivational Research: Motivational research borrowed Freudian ideas to understand the deeper meanings of products and advertisements. The approach assumed that we channel socially unacceptable needs into acceptable outlets including product substitutes. Motivational Research relies on depth interviews with individual consumers instead of asking many consumers a few general questions about product usage. Motivational Researcher probes deeply into each respondents’ purchase motivations. It might take several hours and the respondent can not immediately articulate his/her latent or underlying motives. The researcher can reach these only after extensive questioning and interpretation. Ernst Diechter was a psychoanalyst who trained with Freud’s disciples in Vienna. Dichter conducted in-depth interview studies on more than 230 products. There are both appeals and criticism associated with motivational research.

Macbeth - Downfall Of Lady Macbeth :: essays research papers

What do you think brought about the downfall of Lady Macbeth? There were several aspects of Shakespeare’s novel ‘Macbeth’ that led to the downfall of Lady Macbeth. The mentality of Lady Macbeth in the play changes dramatically from the wife a Noble General, to an evil aggressive murderer (brought upon by the witches predictions), and finally a woman who had de-graded to such an extent that she took her own life. We are not told an awful amount about Lady Macbeth at the start of the play [prior to her letter from Macbeth about the witches prophecies I.iv], but I thought that Lady Macbeth seemed: as good of a wife as any nobleman’s or officer’s. We see how a vigorous Lady Macbeth; initially in association with the witches’ predictions, at-tempts to mirror their disturbance of gender in psychological terms by desiring to "unsex" herself in order to carry out such a powerful action [murder], otherwise, being impossible for a woman to carry out (no offence or sexism is intended when I state this). Lady Macbeth continues to be a frightening and vicious figure as she becomes full of evil thoughts. This is evident by the context in which she states that she would sacrifice the life of her own infant, if it were her wish or order to do so: "†¦Have plucked my nipple from his boneless gums And dashed the brains out, had I so sworn As you have done this†¦" [I.vii.57-59]. So enraged and overpowered by evil, that her purity and innocence (which is part of a woman) had all but depleted, and consequently she also lost her will to control herself and her sanity (sanity-later on in the deterioration of Lady Macbeth's character). She came to a point where evil pushed her to certain lengths such as committing the heinous act of regicide; killing her loyal and innocent king, king Duncan. At one stage I believed that it was as if she was given the supernatural strength of a warrior or a Knight to commit such an act. Her feminisms had all but been ripped out, being replaced with a heart of stone. She could only have acquired such forces when she wished for them [via evil forces]: "Come, you Spirits That tend on mortal thoughts, unsex me here, And fill me, from the crown (crown-she already pic-tures herself with a crown alofted on her royal

Tensile Hair Strengh

Once the hair had been rated or not it was then carefully placed in a sticky note to be wrapped up, making sure not to twist or bend the hair. Weights were then hung of the hair to test the strength of each, once snapped the amount they could hold was recorded. Null hypothesis: Hypothesis: There is a significant positive correlation between the strength of hair that has been heated and the strength of hair once it has been conditioned. Research: Human hair is a natural fiber that is made up largely of a protein called keratin, 80% of hair is formed by this protein.Keratin contains a high concentration of sulfur which is produced from the amino acid Sistine. Rationale: Many women and some men are obsessed with hair care routines and mirroring sleek shiny hair styles like celebrities. The fixation with malignantly shiny hair and being able to alternate between styles has had a massive effect on the cosmetic Industry. With a number of people using straightness, curling Irons or hairdrye rs dally many cosmetic companies such as Tiresome and Pentane have benefited from creating products that help create this look and malting healthy hair.Although the companies claim that these products work this Investigation will look Into whether or to the products actually help maintain strong healthy hair or if once the hair has Variables: Independent variables: * If the hair is treated with conditioner or not – controlled by making sure to separate the treated group from the untreated group and not containment. Dependent variables: * The size of weight – controlled by using the same size weights each time (each weight was log) and making leg weights to make it more precise. To make the leg weights they were measured on a scale that was accurate to 0. 1 g Control variables: * Amount of time in oven – controlled by using a stopwatch to be sure that the hair as heated for a precise amount of time * Amount of time in conditioner – controlled by using a ti mer, didn't want one strand of hair receiving longer time in treatment than others as may cause an anomaly if one hair was stronger than the other * The person who's hair was used – controlled by using the hair from the same person, also making sure the hair hadn't come to any previous damage from dying the hair or daily usage of heat appliances.Preliminary work: For the preliminary investigation I started by gathering my samples of hair from the bottom of the scalp at the very back of the hair. The hair had been washed the night before to ensure that any dirt or hair oil had been washed out, however conditioner had not been used. Once the hair had been removed I measured each length along a ruler to make sure each was the same length, each piece of hair was then cut to CACM long. To make sure my results were more reliable the hair was also cut from the bottom of the strand so that all the hair was the same and because the bottom of the hair was already weak this was cut off. In total I had 20 pieces of hair each cut to CACM. Once this process was complete I divided the hair into two groups . Hair that would be heated – this was marked by a section of the paper it was laid out on having an orange mark. Paper it was laid out on having a red mark. After being divided into the two different groups I heated both groups with hair straightness (GAD). The ceramic plates heat up to 204. 4 degrees Celsius, although the straightness get extremely hot I realized there was room for human error.The length of time that the straightness spent on the strand of hair could differ between each length and on each section of the hair due to the time that the straightened was pulled along. Due to there being a high percentage of human error I used a different technique to heat up the hair to eradicate it. Instead of heating the hair with straightness I decided the best way to get the same heat across the whole length of hair and all the strands of hair was to heat them in the oven.I set the oven temperature to 205 degrees Just slightly higher than the God's, once the oven was heated to the temperature set I quickly put the strands of hair into the oven trying to decrease the time the oven door was open and so decreasing the amount of heat that the oven lost. After timing the hair in the oven for 2 minutes I took the hair out and started to test the strength of the hair against results I had taken previously from hair that hadn't been heated to make sure that there was some change when heated. The results hadn't changed much and so I decided to heat the hair for five minutes.Once the hair was heated for five minutes I divided the two groups. Once separated into two groups the hair was laid on separate pieces of paper each color coded to ensure I didn't mix the ones that would be treated and the ones that wouldn't. I then kook all the strands from group two and using my fingers coated them in conditioner. Improvements: The advantage of doing a prel iminary test enabled me to assess any errors that could implement the final results and also to check if the methodology I was using would be suitable for this investigation.The hair had originally been heated by using hair straightens however there was considerable room for human error due to how long each strand of hair was in contact with the irons. The improvements made on heating the hair was to heat them collectively in the oven, the time they were kept in he oven was also tested during the preliminary to ensure they received the same amount of heat as a strand of hair would when being treated with a heat appliance.

Country and Jazz - Free Essay Example

Sample details Pages: 3 Words: 1036 Downloads: 2 Date added: 2019/07/30 Category Music Essay Level High school Tags: Jazz Essay Did you like this example? Although Jazz and Country Music originated in America around the same era, Jazz differs from Country Music in several ways. Their styles, genres, musicians, and current audience are a few of the major differences. The origins of Country Music can be found in recordings that Southern Appalachian fiddle players made in the late 1910s near the Tennessee-Virginia border. Many of these fiddle tunes came over from the British Isles around the 1700s. It wasnt until the early 1920s, however, that Country Music was a familiar genre. The first commercial recording of Country Music was Sallie Gooden by fiddlist Eck Robertson in 1922 (History of Country Music). Most historians point to 1927, however, as the birth of Country Music because of a man named Jimmie Rodgers. Rodgers is known as the Father of Country Music. He is credited with the first million-selling single, Blue Yodel #1, and his series of songs. All of which was recorded between 1927 and 1933, establishing him as the first dominant voice in Country Music (Jimmie Rodgerss Biography). Rodgers was later inducted into the Country Music Hall of Fame in 1961. Many other Country musicians old and new have had quite an impact to Country Music like Jo hnny Cash, Hank Williams, Willie Nelson, Dolly Parton, and so many others. Don’t waste time! Our writers will create an original "Country and Jazz" essay for you Create order In contrast to Country, Jazz Music was born in New Orleans, Louisiana during the early 1900s, however, its roots can be found in both African and European musical traditions. New Orleans around the turn of the 20th century was a place filled of cultural and ethnic diversity. As a result, musicians were exposed to an assortment of music styles and sounds. It was a meeting, mixing, and merging of many cultures, several emotions, and many skills. Some historians point to Buddy Bolden as the key developmental figure of New Orleans style Jazz. As well, many early jazz musicians credited Bolden and his bandmates with having originated what came to be known as Jazz. Although the term was not common musical use until after the era of Bolden. No one in the band could read sheet music so all compositions played were either copied from other bands or created on the spot, helping to generate the spontaneous improvisation that would become a hallmark of jazz (Buddy Bolden). Unlike Rodgers, Bolden was not well recognized. Many other Jazz musicians, like Country, have had quite an impact on the development of Jazz like Louis Armstrong, Duke Ellington, Miles Davis, Billie Holiday, to name just a few. The musical styles of early Country Music were similar to their British ancestors. The lyrics, on the other hand, were completely different. The Americans preferred practical issues such as real-world experiences (ranching, logging, mining, railroads) and real-world tragedies (bank robberies, natural disasters, murders, train accidents) (History of Country Music). I personally like Johnny Cash on occasion and Jimmie Rodgers reminds me a lot of Cash. Rodgerss music is similar to the type of music where the lyrics are almost talked rather than sung, with little instruments used, and the lyrics are about something the singer relates to personally. Rodgerss music was actually influenced by the blues music styling, similarly, some Jazz music genres were too. His hit Blue Yodel #1 captures a part of his life as a young man working as a railway brakeman and traveling musician (YouTube, Waiting for a Train). Some of Rodgerss most popular songs were actually versions of blues classics. Similar to Country, Jazz has had many periods and genres from the 1900s until present. Early development, during the 1920s, is considered The Jazz age. Throughout this period, Jazz Music was called New Orleans or Dixieland Jazz. Developed in New Orleans and later spread to Chicago and New York. Very popular in its time, it combined elements of the blues, ragtime and brass band marching beats, whilst different instruments, such as the trumpet, trombone and clarinet improvised intricate patterns around the melodies. However, the famous musician Louis Armstrong had a changing influence on the sound of Jazz. He was such a brilliant trumpet player that he was allowed to play solos and became Jazzs first great soloist. He is known for songs like Star Dust, La Vie En Rose and What a Wonderful World (YouTube, What a Wonderful World). Country-Pop is perhaps the most listened to today as far as Country Music goes. It is a blend of Country and Pop music and is the sound of many modern artists such as Thomas Rhett, Luke Bryan, Florida Georgia Line, Carrie Underwood, and many others. This genre first appeared in Nashville during the 1960s. Jim Reeves was one of the first successful Country-Pop musicians. He scored his greatest success with Hell Have to Go a hit on both the popular and Country Music charts (Jim Reeves). Most Country-Pop songs include musical sounds from guitars both electric and acoustic, bass, drums, and vocals. There have been many different genres of Country between the 1920s and present. Including Bakersfield Sound, Texas Country, Red Dirt, Western Swing, Bluegrass, Rockabilly, and country-rap to name a few. As far as today, nearly all styles of Jazz are still active including Dixieland, classic Jazz, bop, hard bop, post-bop, the avant-garde and various forms of fusion. The popularity of Jazz has definitely slowed down though. While old and modern Country has stayed rather on top as a popular genre of music as a whole, Jazz not so much. In my opinion Jazz has had a harder time reaching the newer generations. Mostly affected by Jazz stereotypes and cultural ideals. Unlike Country Music, I cant vouch for what genre of Jazz is most listened to today. Furthermore, I can say that Jazz seems to have held onto its music roots. On the other hand, Country is distinctly different today than it was in the early 1900s. Jazz today is still popular but mainly for older folks and cultural ideal breaking individuals. Country and Jazz Music have many similarities and differences. They may have different audiences, styles, and genres, however, their similarities such as era, country of origin, and inspirations tie them together. Sources Jim Reeves https://countrymusichalloffame.org/Inductees/InducteeDetail/jim-reeves Instruments in Country Music: https://countrymusichalloffame.org/education/instruments-in-country-music#.W-8ScC-ZPBI History of Country Music: https://www.thoughtco.com/the-history-of-country-music-934030